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由斯蒂芬马尼斯,MD在Expleo的优质业务

击败小的是不是很大,但快速击败了慢速。

Change, and the pace of it makes business and life itself, exciting. Digital change, we’re promised, will reduce cost, boost margin, and deliver a competitive advantage – or at the very least ensure you keep pace with your customers, for whom change is as fast as a 5G network.

然而,badly managed digital upgradescan be synonymous with overrun deadlines, requests for additional resource, hefty equipment and installation costs and slow training processes.

No surprise then that for many CFOs,ldsports乐动 听起来像一个昂贵而令人难以置信的痛苦的流行语。

但它不一定。

在一个超过的世界全球人口的一半accesses the internet on a mobile device, embracing digital (and whatever that means for your organisation) makes sense. But huge, heavy implementations and seismic top-down changes, don’t – so the way it is implemented and embraced has to change.

Retail近年来,是一个人被数字化转变的领域。想想你购买的最后几件事以及购买它们的巨大差异,如果确实那些产品甚至存在于过去的那些产品。

该更改已被震动:您可能会下订单,只需多次点击或滑动。您甚至可能在手机上使用面部识别支付它,而您已连接到地下Wi-Fi网络,并通过蓝牙耳机聆听流式音乐。这不是一个发生的变化。

该过程的每一步都已数字化,改进并进化以提供重大班次。这种转变发生了,因为许多小的变化是数千种不同的东西,每个不同的东西都旨在做出更好的用户体验,并共同导致巨大的演变。

In short, that is what anagile approachto digital transformation looks like and it nearly always starts with the customer, or end-user experience.

Now, the opportunity, in the case of retailers comes from the fact that,according to Adobe,只有少数公司实际上说用户体验是他们的分化点。我们肯定知道,从我们自己的购买行为都在和离线中,更多seamless the experience, the more likely we are to make a repeat purchase.

The agile, digital-first approach isn’t just good for customers, as retailers have embraced the same evolutionary ways of thinking when it comes to improving their own processes. For example, chat bots reduce customer service costs and algorithms help customers discover products quicker, whilst data gathered provides once unimaginable levels of insight that can all be used to boost sales and revenues. The result, from all those small changes, is improved audience segmentation, reduced costs and a healthier bottom line.

So how can these lessons be adapted to service-based industries?

无论大小或行业,关键是文化。它始于赋权,赋予的快速思考,建议和使想法发生,并鼓励这种从底部到本组织顶部的思考方式。拥有足够的思想领导者设定正确的例子,其他人将在他们的道路上追随,小建议和想法的数量将乘以。

但是,在管理这些想法方面,还有几种完整的方法,并且他们的名字可以像魔术师一样听起来像魔术师,scrum和卡班板,他们都是基于声音,经过验证的理论而不是它们涉及六脚橄榄球运动员殴打。

一个Agile Strategy通过专注于实现增量目标和里程碑,促使快速,小,迭代的变化是有益的,从而减少实施变革或开发服务的总体时间。它允许灵活地改变路径或修改计划而不会增加预算。

因此,任何寻求经历数字转型的商业都可以从敏捷团队中受益,这是一个促进变化和简化流程的工作环境。

然而,whilst this can all appear daunting and theoretical, there are organisations out there who can help you identify the most suitable team structures, ways of working and culture shifts in order to achieve sustainable ROI from your project.

携带合适的专业知识来管理ldsports乐动 is essential. While many consultants offer general knowledge in change management and restructuring, choosing expertise in digital transformation will ensure long term success.

Working with the right digital partner will guarantee that the benefits are not limited to the initial project costs. The right digital partner will deliver the cultural shift to support the long-term flexibility of thought necessary to administer ongoing agility and efficiency.

Through this new way of thinking, organisations become subscribed to an agile approach which leads to more efficient internal processes and a streamlined customer experience. In turn, sales rise, costs fall and margins increase.

例如,我们最近被要求帮助全球保险组织转变其交付。乐动体育赛事使用敏捷方法,两年多,我们帮助他们采用了许多改变管理进程和行为,这些过程和行为以CIO的话语为单词,“超越我们的初始期望现在已经渗透了所有方面他们的业务。“简单地说,企业不应该害怕数字转型。正确执行,它只能提供积极的变化。